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This e-book clarifies, quantifies and qualifies the current and future state of analogue and digital printing technologies, their respective places in the market, and determines whether or not there is indeed a 'transition' taking place, and the extent to which it can be quantified.
Each printing technology is examined in the context of a series of factors that are either driving or impeding any transition from analogue to digital, such as run length, colour, substrate, turnaround, the potential for personalisation and customisation, and more. Run length is discussed, as well as trends in finishing; and the role of the buyer. Five-year industry forecasts are provided.