Brand Protection & Promotion World

Type	Subscriptions
Industry:	Packaging, Security

£750.00

Description

* Available free with Membership! Find out more

Analysis and assessment of brand protection and brand packaging technologies

Pira’s unique e-journal for brand owners and packagers assesses all the latest brand protection devices (RF tags, smart labels etc) and innovative concepts in packaging technology (active packaging, digital package print etc), helping you to understand new technology, showing you where to invest and how to enhance your brand. Each article consists of a detailed assessment and explanation of a specific technology. It outlines: how it works, costs, applications, relevant markets and, crucially, forecasts future developments of the technology over the next few years. Brand owners or packagers need to know when and if they should invest or adopt.

Each issue of Brand Protection & Promotion World contains detailed assessments and forecasts of at least four new technologies. These are written by Pira’s team of expert writers and consultants, which, through Pira’s independent research activities, are uniquely placed to cover these technologies in an authoritative and practical way.

You get 10 issues a year, plus all subscribers will receive an e-annual in December of each year providing the most relevant industry conference papers, technology articles and trend analysis available.

Brand focuses on two main areas:

Brand protection technologies

Radio Frequency Identification Devices (RFID)
Smart labels
Electronic data tags
Magnetic codes
Holograms
Security printing
Electronic tagging
Taggants
Digital watermarks
Tamper-proof packaging
Electronic security designs
Security inks

Brand enhancement technologies

Intelligent packaging
Active packaging
Digital package printing
Combination package printing
Variable data packaging design
Mass produced, customised packaging
Digitally produced labels
Developments in packaging materials
Packaging and e-commerce
E-procurement

What's covered in Brand?

In-depth technology articles - each illustrated feature is around 2500 words
Independent editorial -Brand is not written by people who want to sell you a product. Articles are by Pira’s expert team of consultants, researchers and authors
Forecasts and original research - much of the editorial content is based on actual testing and research into technologies and markets. This provides a rigorous platform for our assessments and forecasts
Easy to read - the articles can be easily understood by readers without a technical background. Editorial focuses on costs, applications and real-life examples rather than the science behind a technology

Why do you need it?

Buy smart - Brand constantly assesses the longevity and value for money of brand packaging and protection technologies. Each technology article includes a Next Generation box which forecasts technology developments so you do not make an expensive mistake
Save money - whether you are buying technology for your own brand or for a brand owner client, you need to know the costs. Brand compares costs, forecasts likely price trends and in many cases, works out true lifecycle costs of technology adoption
Get ahead - as the focus is on burgeoning rather than heavily adopted technology, subscribers to Brand will have the chance to innovate faster than the competition
Plan a co-ordinated strategy - the problem with brand protection and brand packaging is that they are often dealt with completely separately. Brand shows how to think smart by combining the two, which means you can save money and increase revenue at the same time