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DIGITAL PRINT – ARE YOU UP-TO-SPEED?
Dramatic improvements in flexibility and quality together with tangible cost savings and a growing number of applications make digital print an attractive option. If you’re a marketing professional or print buyer, you could be missing out if you aren’t on top of the creative and business possibilities only digital print can offer. If you’re a printer, investing in digital could be a lucrative move – but it’s crucial you stay tuned in to the latest presses, systems and business models.
GET THIS JARGON-FREE NO-NONSENSE GUIDE
If you want to get-up-to-speed quickly, Pira’s all-new Introduction to Digital Printing 2nd edition is the answer. This practical guide includes developments in prepress, workflows and new applications. Fully illustrated, it explains how each of the major technologies such as DI, inkjet and toner work and how the systems can be used in applications such as on-demand, short-run, variable data or wide format printing. It’s been fully updated to include new markets and new technologies including in-line inkjet and hybrid print, plus fully revised chapters on suppliers, cost and key issues. The book compares each main system in terms of costs, speeds, quality, paper and finishing capabilities and assesses strengths and weaknesses. It’s designed to help you:
- Quickly get to grips with digital print technology
- Put the technology and marketplace in context
- Formulate investment or purchasing strategies
- Decide whether digital print would suit your job
- Compare costs between conventional and digital print
- Assess productivity and quality
WHY YOU NEED THIS NEW EDITION
- It’s the ultimate introduction to digital printing
- Brand new edition – every chapter rewritten and expanded
- Includes coverage of European markets
- Explores the latest advancements in the digital print sector
- Brings you up to date with the fast paced improvements in technology
- Includes a series of practical case studies, providing on-the ground context to new technologies, applications and supplier offerings
- Packed with more than 20 new illustrations demonstrating clearly how technologies work
- Examines the acceptability of digital print to the marketplace and the expansion of the wide-format market
WHO NEEDS A COPY?
- PRODUCTION MANAGERS within publishers needing a basic understanding of the capabilities and costs of digital print for on-demand or shortrun books, journals or magazines
- COMMERCIAL PRINT BUYERS
- DIRECT MARKETERS looking to use digital print to implement CRM
- DIGITAL PRINTERS or EQUIPMENT SUPPLIERS requiring a reference text for new staff
- DIGITAL PRINTERS looking to expand needing to optimise their current systems and workflows
- PRINTERS considering investing in digital print for the first time