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Evaluation of Market Opportunities for Designated Paper Sectors

01 July 2009

Challenge

To assist companies assess and prioritise new markets as opportunities for new paper based products and determine the most effective route to exploit identified opportunities.

Approach

The research is undertaken via a programme of interrelated phases. Each phase is reviewed and analysed on completion with the client and any necessary changes to the subsequent phases made. Each phase review acts as a decision point as to whether the programme should continue or be terminated. A typical programme will include:

Phase 1: Preliminary screening of potential target markets
Phase 2:
Detailed market assessment of short listed products
Phase 3:
Paths to Realisation
Phase 4:
Business Development Plan

Key to the success of such programmes is the combination of both the market assessment and a technical audit of existing and planned equipment and facilities.

Recommendations

Recent projects include:
- Market opportunities for new packaging grades - French paper company
- Market opportunities for new kraft based products - South African paper company
- Evaluation of solid board opportunities - Dutch paper and packaging company
- Assessment and development of market opportunities for MG papers - Austrian paper company
- Market assessment for cut size papers - Canadian paper company
- Identification and assessment of specialty paper product opportunities - US paper company

Benefit

All companies have benefited from identification of new market opportunities and strategies for exploiting these forward.

See Also

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