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Evaluation of Market Opportunities for Designated Paper Sectors
01 July 2009
Challenge
To assist companies assess and prioritise new markets as opportunities for new paper based products and determine the most effective route to exploit identified opportunities.
Approach
The research is undertaken via a programme of interrelated phases. Each phase is reviewed and analysed on completion with the client and any necessary changes to the subsequent phases made. Each phase review acts as a decision point as to whether the programme should continue or be terminated. A typical programme will include:
Phase 1: Preliminary screening of potential target markets
Phase 2: Detailed market assessment of short listed products
Phase 3: Paths to Realisation
Phase 4: Business Development Plan
Key to the success of such programmes is the combination of both the market assessment and a technical audit of existing and planned equipment and facilities.
Recommendations
Recent projects include:
- Market opportunities for new packaging grades - French paper company
- Market opportunities for new kraft based products - South African paper company
- Evaluation of solid board opportunities - Dutch paper and packaging company
- Assessment and development of market opportunities for MG papers - Austrian paper company
- Market assessment for cut size papers - Canadian paper company
- Identification and assessment of specialty paper product opportunities - US paper company
Benefit
All companies have benefited from identification of new market opportunities and strategies for exploiting these forward.
What's New
08 September 2011
05 August 2011
02 August 2011
See Also
Specialty papers will experience the strongest growth in the emerging markets of India, China, Brazil, Turkey and Poland over the next five years. According to a major new study from Pira International, India is predicted to lead the field with a CAGR of 5.5% from 2010-2015
Internet and mobile computing-related technologies will have the strongest influence on the global pulp and paper industry in the period up to 2020 according to new research from Pira International.
The global corrugated board packaging market is forecast to grow to 98 million tonnes in 2015, a new study by Pira International reveals. According to the study, the sector is to grow by a CAGR of nearly 5% between 2010 and 2015, with the highest expansion rates forecast in Brasil, Russia, India, China (the BRIC countries) and Poland.