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Evaluation of Market Opportunities for Designated Paper Sectors
01 July 2009
Challenge
To assist companies assess and prioritise new markets as opportunities for new paper based products and determine the most effective route to exploit identified opportunities.
Approach
The research is undertaken via a programme of interrelated phases. Each phase is reviewed and analysed on completion with the client and any necessary changes to the subsequent phases made. Each phase review acts as a decision point as to whether the programme should continue or be terminated. A typical programme will include:
Phase 1: Preliminary screening of potential target markets
Phase 2: Detailed market assessment of short listed products
Phase 3: Paths to Realisation
Phase 4: Business Development Plan
Key to the success of such programmes is the combination of both the market assessment and a technical audit of existing and planned equipment and facilities.
Recommendations
Recent projects include:
- Market opportunities for new packaging grades - French paper company
- Market opportunities for new kraft based products - South African paper company
- Evaluation of solid board opportunities - Dutch paper and packaging company
- Assessment and development of market opportunities for MG papers - Austrian paper company
- Market assessment for cut size papers - Canadian paper company
- Identification and assessment of specialty paper product opportunities - US paper company
Benefit
All companies have benefited from identification of new market opportunities and strategies for exploiting these forward.
What's New
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26 July 2010
The global corrugated board packaging market is forecast to grow to 98 million tonnes in 2015, a new study by Pira International reveals. According to the study, the sector is to grow by a CAGR of nearly 5% between 2010 and 2015, with the highest expansion rates forecast in Brasil, Russia, India, China (the BRIC countries) and Poland.
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07 May 2010
Paper and board procurement is a difficult challenge that requires the balancing of demanding technical requirements with best value. For the majority of end users, knowledge of how paper and board products are converted and perform is not necessary or relevant to their day to day use. However for those involved in their purchase and conversion, a professional overview of the manufacture and conversion of paper and board products is critical to ensuring the best delivery of their work. To support this need Pira has developed an on-site training course to provide an insight into the world of papermaking. The training course is both jargon-free and tailored to meet the specific needs of the client.
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06 May 2010
Employees who handle or procure paper and board would benefit from personalised training to demystify technical jargon and improve performance, according to Pira International.
See Also
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The global corrugated board packaging market is forecast to grow to 98 million tonnes in 2015, a new study by Pira International reveals. According to the study, the sector is to grow by a CAGR of nearly 5% between 2010 and 2015, with the highest expansion rates forecast in Brasil, Russia, India, China (the BRIC countries) and Poland.
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Employees who handle or procure paper and board would benefit from personalised training to demystify technical jargon and improve performance, according to Pira International.
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Pira International is launching a new multi-client study to assess the opportunities and threats for paper companies in the book market.