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Evaluation of Niche Market Opportunities: Digital Print
22 May 2009
Challenge
To assist in the decision-making process regarding entry into the OEM market for superwide digital printers in Europe. Should the client enter the market via investment in a joint venture product launch of a specific new digital printer?
Approach
Primary research targeted to provide a pan-European representation of the market:
using a questionnaire, agreed with the client, and translated into relevant languages, interviews were conducted with printers and OEM suppliers active in the display and advertising print market.
The interviews established the current picture of the European display and advertising digital printing and revealed future trends as well as volumes. The presented intelligence was split by:
- Applications and formats
- Substrates
- Installed equipment base
- Ink types
- Key equipment purchase drivers
- Key supplier strengths and weaknesses
- Future trends and requirements
Recommendations
A business opportunity exists, however the printer capability must be benchmarked against competition and in line with market requirements.
Benefits
The client's prospective joint venture partner is modifying the digital printer according to the study recommendations. The client has made a commercially sound investment backed by an up-to-date and accurate feedback from the market place.
What's New
15 November 2011
The total market for radiation curing ink for packaging will grow 24% from its 2011 base to almost 37,500 tonnes by 2016. In value terms 60% plus growth will take the market to over $883 million in the same period according to a new study by Pira International and Radtech Europe.
31 May 2011
Computer technology to create, sort and deliver electronic content that will engage and prove useful for the recipient is among the most important trends for the publishing industry between now and 2020 according to a recent study by Pira International.
09 November 2010
Globally the inkjet market is growing strongly as increasing numbers of print suppliers and label converters move into the market. In the period to 2015 a CAGR of 10.3% by value and 10.9% by print volume is expected according to a major new study from Pira International.
See Also
Pira has recently worked with the Print and Packaging Industry Council of Trinidad and Tobago to assess new and emerging print and packaging technologies of potential development interest. T&T is one of the most prosperous islands within the Caribbean due to petroleum and gas production.
A project to assist in the due diligence process regarding the acquisition and merger of two large international ink manufacturing companies by providing a comprehensive view of the future demand for inks and flexo printing plates in Europe and the US.