Global Market Size Evaluation: Package Printing

29 May 2009

Challenge

To establish low and high end equipment global volumes within the highly fragmented secondary packaging print and apply labelling market. Also to explore supplier alliances and strategies, growth trends and vertical markets and assess application rates for secondary packaging, pricing and cost per print.

Approach

Collation of available published data relating to the print and apply label sector. Primary research with print and apply equipment suppliers, large packer/filler purchasers and trade associations. The sample was targeted to achieve a full global representation.

Questionnaires were used for the interviews. These were agreed with the client prior to use and translated into relevant languages as required.

The collected data was analysed and a comprehensive market evaluation produced. Key supplier profiles were included.

Recommendations

Main market growth potential and opportunities for supplier alliances lie in developing economies and the various markets and sectors require different solutions.

Benefits

The client achieved a much improved understanding of existing and potential routes to market in terms of their different commercial and technical sensitivities and required business development strategies.