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Strategic Realignment of Product Portfolio: Moving from Commodity to Speciality Paper Grades
24 July 2009
Challenge
To assist a European paper manufacturer move the existing product portfolio from less reliance on commodity grades to one focusing on speciality
Approach
The phased study involved an assessment of markets, the company's technical capability and infrastructure and development of the opportunities offering the highest potential to the company.
Recommendations
Specific products were identified fulfilling the client's requirements and routes to realise the commercial opportunities offered, proposed.
Benefits
The client was provided with an effective independent assessment of future business opportunities based on an appreciation of the markets and their technical capability.
What's New
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26 July 2010
The global corrugated board packaging market is forecast to grow to 98 million tonnes in 2015, a new study by Pira International reveals. According to the study, the sector is to grow by a CAGR of nearly 5% between 2010 and 2015, with the highest expansion rates forecast in Brasil, Russia, India, China (the BRIC countries) and Poland.
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06 May 2010
Employees who handle or procure paper and board would benefit from personalised training to demystify technical jargon and improve performance, according to Pira International.
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30 April 2010
Pira International is launching a new multi-client study to assess the opportunities and threats for paper companies in the book market.
See Also
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Over the past four years, Pira has worked with the PPA to measure post consumer magazine recycling rates in the UK.
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A project to assist companies to assess and prioritise new markets as opportunities for new paper based products and determine the most effective route to exploit identified opportunities.
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A project determining whether the paper industry was a suitable market for transfer of a different approach to maintenance and engineering protocols developed by the client and the successful adoption by other manufacturing sectors outside the paper industry.