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Measuring the recycling rate of UK magazines
07 January 2010
Challenge
The UK magazine and business media industry has a turnover of more than £6 billion and directly employs 114,000 people. In 2005, the Periodical Publishers Association (PPA), one of the leading magazine trade bodies worldwide, agreed magazine recycling targets with Government to raise the level of post consumer magazine recycling to 70% by 2013.
Over the past 4 years, Pira has worked with the PPA to measure post consumer magazine recycling rates in the UK.
The PPA exceeded this target in 2008 with a level of 72%.
Approach
Working with the PPA, Pira developed a robust methodology to map the magazine material flows in the UK. The magazine fibre flow model identifies the major material and magazine inputs across the supply chain from printer, through to publisher and on to final customer and eventual recycling or disposal.
Pira carries out a detailed physical analysis of the magazine content in post consumer News and Pams and Mixed Paper grades at major newsprint manufacturers and depots collecting and baling Mixed Paper in the UK. Over 9 tonnes of recovered paper are analysed using accepted 'Ingede test methods' in order to obtain statistically sound data.
Benefits
Recycling magazines back into to valuable paper products such as newsprint, tissue and packaging makes sense - it meets the triple bottom line by improving the economy, it reduces environmental impact and it creates jobs. Over 95% of UK households are now served by kerb-side collection of recyclables, including paper. Pira's work has supported the PPA initiative to increase magazine recycling rates. In addition, the surveys have provided magazine publishers with valuable feedback on the profile of recycled magazines including category and age as well as how long it takes before a magazine enters the recycling stream.
In order to continue to raise recycling levels, publishers are being encouraged to use the WRAP Recyclenow logo.
For more information, visit: http://www.ppa.co.uk/all-about-magazines/magazines-and-the-environment/meeting-recycling-targets/
What's New
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26 July 2010
The global corrugated board packaging market is forecast to grow to 98 million tonnes in 2015, a new study by Pira International reveals. According to the study, the sector is to grow by a CAGR of nearly 5% between 2010 and 2015, with the highest expansion rates forecast in Brasil, Russia, India, China (the BRIC countries) and Poland.
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06 May 2010
Employees who handle or procure paper and board would benefit from personalised training to demystify technical jargon and improve performance, according to Pira International.
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30 April 2010
Pira International is launching a new multi-client study to assess the opportunities and threats for paper companies in the book market.
See Also
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A project to assist a European paper manufacturer move the existing product portfolio from less reliance on commodity grades to one focusing on speciality
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A project to assist companies to assess and prioritise new markets as opportunities for new paper based products and determine the most effective route to exploit identified opportunities.
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A project determining whether the paper industry was a suitable market for transfer of a different approach to maintenance and engineering protocols developed by the client and the successful adoption by other manufacturing sectors outside the paper industry.