The Pira Great Packaging Debates take expert commentary, lively debate and audience interactivity to a completely new level. Each panel of experts, thought leaders and high-profile industry representatives will be on hand at the Pira Packaging Summit on 5 & 6 October 2010 at the Copthorne Tara Hotel, London, to debate the most pressing questions facing the packaging industry today.
- Be at the forefront of the drivers and trends changing your industry
- Hear the biggest names in packaging and media debating the most controversial issues in 2010
- Join the debate: interactive polling and in-depth Q&A session
- Real-time audience interaction and surveys
Click here to find out more about the Great Packaging Debates
Listen to Oliver Campbell, Worldwide Senior Manager of Packaging at Dell Inc., one of the keynote speakers at this year's event talk about how the computer hardware giant has made significant steps in improving it's environmental credentials through using greener packaging solutions.
Packaging in context...
At the current rate of change it is hard to imagine what our lives as consumers will be like in 2020, much less the retail environment and the packaging we buy. In order to position your business for sustainable profitable growth, you need to understand how a wide range of drivers will co-relate to create the packaging market of the future.
The unique format of Pira's Packaging Summit 2010 is designed for senior decision-makers and strategists and will provide an excellent platform for assessing current drivers and future scenarios
Who should attend?
- Heads of Marketing
- Senior Analysts
- Product Managers
- Heads of Packaging
- Research Directors
- Strategic Planning Teams
- Heads of Information
Why attend?
This event will provide you with all the insight of a market report but with the interaction, interpretation and discussion of a high level conference. It will give you unrivalled access to the knowledge and the contacts you will need to position your business for future success.
Each conference session will be followed by a panel debate, chaired by Pira and our guest expert speakers, which will bring the following benefits:
- Get up to date with a range of industry figures and market statistics from a range of Pira's best selling market reports
- Gain real life colour and perspective from a wide range of expert presentations from both inside and outside the industry
- Model potential market scenarios in collaboration with Pira's experts and your industry peers
- Make contact with industry thought leaders who are shaping the future
Speaker recruitment for this event is now under way. If you wish to give a presentation at this conference, or participate in a panel discussion, please contact us or call on +44 (0)1372 802087.
Pira's Packaging Summit is supported by:


Conference Day 1: Tuesday 5 October 2010
The sessions are divided into four complimentary sections, each giving you an in-depth insight into challenges for the packaging sector and addressing issues not just of the present day, but of the forthcoming years as consumer behaviour and retail environments develop dynamically.

What do global economic and consumer trends really mean for packaging?
Expert, big-picture global economic analysis will be complimented by insightful content from social and political analysts and combined with Pira's up-to-date market statistics to roadmap the future socio-economic environment in which your company will operate. Leading brand owners will shine a light on how packaging can contribute to your future success.
08.30 Opening remarks from the CoChairs
Graham Moore, Chief Strategic Consultant, PIRA INTERNATIONAL
Dr Oliver Sparrow, THE CHALLENGE! NETWORK, Author of "Beyond Crisis"
Pira International "State of the industry assessment"
Graham Moore, Chief Strategic Consultant, PIRA INTERNATIONAL
08.45 Global economic drivers changing the business landscape
Mike Trenouth, L.E.K. and Nicholas Mockett, MOORGATE CAPITAL
Special Guest Keynote
09.15 The challenge of renewal in the post-recession business landscape
Dr Oliver Sparrow, THE CHALLENGE! NETWORK, Author of "Beyond Crisis"
09.55 Navigating pathways of the future in EU regulations and policies
Diana Oancea, Office for Packaging, DG Environment, EUROPEAN COMMISSION
10.25 Morning refreshments
11.05 Beyond packaging: using carbon metrics to optimise packaging strategy
Julian Walker-Palin, Head of Corporate Policy for Sustainability & Ethics, ASDA
11.30 Global outlook on sustainability in packaging: the role of packaging in a sustainable future
Oliver Campbell, Worldwide Senior Manager of Packaging, DELL, INC.
12.00 Experiences from inside and outside the box
Mark Coetzee, Programme Director - PUMAVision, PUMA
12.30 Global packaging markets to 2015
Simon Smith, Senior Consultant, PIRA INTERNATIONAL
13.00 Lunch is served for all speakers and delegates

Sustainability 2.0
After all the hype over sustainability in packaging - what has the greenwashing left behind? Driven by regulatory targets and industry initiatives, meeting stringent targets to reduce the environmental impact of packaging operations is still high on everyone's agenda. This session will reveal the targets of tomorrow, and how to successfully navigate the minefield of meeting consumer, regulator and industry's sustainability needs.
NEW!
14.00 Case study: Lessons learned from rPET
Cees van Dongen, Director Sustainable Packaging Solutions, COCA COLA
14.30 The Courtauld Commitment: Successes and challenges
Peter Skelton, Retail Account Programme Manager, WRAP
15.00 Afternoon refreshments
15.40 Overview: Reusable and recyclable pack material
Dr Ian Bucklow, Director Materials Development, CROWN HOLDINGS
16:10 Counting the carbon - the future of bioplastic packaging?
Dr Martin Kay, Head of Consulting, PIRA INTERNATIONAL
16.40 Leadership Exchange: Speakers meet for panel discussion
17.40 Closing remarks from the Chair
17.50 Cocktail reception
Conference Day 2: Wednesday 6 October 2010
Future retail scenarios for FMCG
Packaging's function is entirely dependent on context, and as they say "90% of the value addition takes place in the last 10m" of it's journey to the counter. But how far is it to the online checkout? How much market share can home shopping really eat up? This session will answer these and many more questions about the future multichannel retail environment.
09.00 Opening remarks from the CoChairs
Simon Smith, Senior Consultant, PIRA INTERNATIONAL
Prof Michael Braungart, Director, EPEA / MBDC
09.10 Successful multichannel strategy in the retail environment
Pav Anand, Engagement Manager - Retail and Consumer Goods, MCKINSEY & COMPANY
09.40 Forecasting future retail trends to 2020
Maureen Hinton, Practice Leader, VERDICT RESEARCH
10.10 Morning refreshments
10.50 Cutting edge brand strategy delivered through product packaging
Graham Hales, Director, INTERBRAND
11.20 Comprehending consumer behaviour to fuel packaging innovation
Please check www.pirapacksummit.com for details of the speaker
11.50 Specifying packaging to meet the needs of today's marketplace
Dr Ron Colwell, Science & Regulatory Affairs Manager, HJ HEINZ
12.30 Lunch will be served for all speakers and delegates
14.00 Special Guest Keynote
Cradle to Cradle for packaging - transforming the concept into reality
Prof Michael Braungart, Director, EPEA / MBDC
The Great Packaging DebatesThe first three sessions of the event will debate the key issues which shape the future for our industry, but what does this mean in practical terms for packaging...?After lunch on Day 2, the audience will split into discussion groups, Chaired by Pira's expert consultants and our Special Guest Speaker, Prof Michael Braungart, for the day.Each group will discuss the conference topics so far, and decipher what this means for packaging strategists, professionals, and technical experts as you continually evolve your company to stay at the forefront of the packaging world. |
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15.45 Afternoon refreshments
16.30 After the networking break, attendees will reconvene for summary presentations from your discussion group Chairs and a final opportunity for you to contribute to the Great Packaging Debates.
17.15 Closing remarks from the Chairs