Thank you to those that attended the Pira Executive Retreat 2011 and if you were unable to attend here's what you missed...
Delegates at the Executive Print Retreat enjoyed high quality presentations from presenters from a wide range of industry sectors and had many messages to take away with them. The main one of course is that there is no doubt that Print is changing and although Print is still important to publishers and other end users (Romney Whitehead, Net-a Porter), packaging is currently a great opportunity for print and without packaging the outlook for Western Europe and North America does not look so rosy.
There are also opportunities in high speed digital but as we heard from Engelbert Stranegger at Oce, the data needs to be right and printers must recognize that digital printing is no protection against non-print digital media (Richard Romano). The way forward, according to Dr Ronnie Davis, is for printers to become diversified specialists and to above all understand their customer's needs.
Being an entrepreneur will be a large factor of success and real innovative spirit was demonstrated by Dr Kate Stone, CEO of Novalia, who detailed her work with printed electronics and she explained that it isn't about how to do things better, but how to do things differently and get the most out of print.
Another highlight of the conference was a highly entertaining presentation from Urs Gossweiler, CEO of Gossweiler Media AG, who found success by creating a newspaper focused on local news for a small community in Switzerland. It is yet to be seen if this is a model that is transferable but Mr Gossweiler's presentation showed us that there are certainly still opportunities out there, it is all about understanding your market.
And in the words of Dr Sean Smyth, who closed the conference; Print may lack sexiness but it is my no means all bad!
Delegates learnt:
- How the global economy is set to change in the next 12-24 months
- How generational changes are anticipated to affect print markets
- What leading digital publishers think of competition from printed media
- What the global print market could look like in 2020
- How to take advantage of new markets and opportunities
Key speakers for the 2011 Retreat included:
Ronnie Davis, VP & Chief Economist, Printing Industries of America
Romney Whitehead, Former Digital Asset and Rights Manager, BBC, Digital Asset Manager, Net-A-Porter Group Limited
Stephan Plenz, Member of Management Board, Head of Equipment, Heidelberg Druckmaschinen
Debbie Nedza, Group Sales Development Director, St Ives Plc
Alastair Watson, Strategic Sourcing Director, RR Donnelley
Engelbert Stranegger, Director Business Development Inkjet Technology, Océ Printing Systems GmbH
Francois Gouverneur, Graphic Arts Marketing Director, Xerox Europe
Jimmy Nordbeck, Co-Founder, Golden Gekko
Malin Picha, Project Manager, Swedish Media Publishers Association
Sanat Hazra, Technical and Production Director, Times of India
Jose Manuel Anta, Managing Director, FANDE
Urs Gossweiler, CEO, Gossweiler Media AG
Kate Stone, CEO, Novalia
Brett Petersen, Lead Global Client Analyst, GlobalWebIndex
As well as Pira's print experts:
Sean Smyth, Associate Consultant
Nick Waite, Head of Market Research
Adam Page, Head of Reports and Consulting
The 2011 Executive Print Retreat was sponsored by 
Media partners:
Missed out? You can buy the proceedings from the conference. To purchase now, contact Stephen Frier:
T +44 1372 802006
E stephen.frier@pira-international.com
6th October - Conference Day One
09.00 Opening address from the Chair: State of the industry assessment
- Opportunities and challenges for the global print industry
Neil Falconer, Senior Consultant Printing, PIRA INTERNATIONAL
09.10 Global economic drivers changing the business landscape
- Macro economic trends and scenarios to 2015
- Political and sociological developments and their influence
- Assessing the true impact of emerging economies and their effect on raw material prices
- Anticipated implications for print and communications markets
Dr Ronnie Davis, Vice President and Chief Economist, PRINTING INDUSTRIES OF AMERICA
09.50 Print through to marketing communications
Debbie Nedza, Group Sales Development Director, ST IVES PLC
10.20 Morning refreshments
11.00 End user perspective: Publisher requirements from print
- Summary of current requirements
- Frustrations and wishlist
- Future plans
- Challenge to the industry
Eulàlia Pagés, Manager, PAGÈS EDITORS
11.30 Global Print markets to 2016
- Summary of Pira market data from the last 12 months
- Trend analysis and forecasts
- 3 scenarios for print in 5 years time
Adam Page, Head of Information, PIRA INTERNATIONAL
12.05 Leadership Exchange: The Big Print Debate
All presenters will participate in a debate on alternative future scenarios for the print industry over the next 5 years
12.35 Lunch will be served for speakers and delegates
14.00 Future of Print: print's role in delivering content and promoting products and services
- Summary of the key issues in publication and trans/promo printing
- Challenges and opportunities
- Future forecasts
Neil Falconer, Senior Consultant Printing, PIRA INTERNATIONAL and Sean Smyth, Print Consultant, PIRA INTERNATIONAL
14.30 Micro newspaper concept: profitable marketing in the microcosm
- Multimedia micro newspapers: mode of operation
- Successfully developing local advertising markets
- Micro newspaper license model
Urs Gossweiler, CEO, GOSSWEILER MEDIA AG
15.00 The current use and future of data driven digital print media
- Opportunities for high speed digital print media within a Marketing communication mix
- Client case study examples
Engelbert Stranegger, Director Business Development Inkjet Technologies, OCE PRINTING SYSTEMS
15.30 Networking refreshment break
16.00 Case study: measuring the valued added of mobile applications as a marketing tool
- How printed media, mobile applications and digital media can work together
- Future of marketing through mobiles
Jimmy Nordbeck, Co-Founder and Marketing Director, GOLDEN GEKKO
16.30 Trends in digital media and consequences in terms of sustainability
- Current trends within digital media and tablet publishing
- What will future customer demand look like?
- Actions needed to strengthen environmental efforts in a changing media world?
Malin Picha, Project Manager, SWEDISH MEDIA PUBLISHERS' ASSOCIATION
17.00 Q&A Panel session for all afternoon speakers
17.30 Drinks reception
17.20 Networking drinks reception; a perfect chance for you to relax and unwind and discuss the day's proceedings
7th October - Conference Day Two
09.00 Opening address from the Chair: State of the industry assessment
09.05 Electronic displacement of Print: What does the online world really think about print?
- Print vs electronic - opportunities and challenges
- Target markets for online communications
- Future trends in online communications
Romney Whitehead, Former Digital Asset Manager, BBC and Digital Media Manager, NET-A-PORTER GROUP LIMITED
09.40 A new golden age for print media: opportunities from social media, smart phones and tablets
- Recent growth in social media sites
- Capitalising on the rise of mobile internet
- Future demand and applications of social media
- A real threat to the print industry?
Brett Petersen, Global Client Analyst, GLOBALWEBINDEX
10.15 Morning refreshments
| | Future of Print: Opportunities in emerging markets | Future of Print: Innovation |
|---|
| 10.50 | Opening remarks from the chair
Nick Waite, Head of Market Research, PIRA INTERNATIONAL
| Opening remarks from the chair
Sean Smyth, Associate Consultant, PIRA INTERNATIONAL |
| 11.00 | Print and publishing in BRIC and emerging markets
- Overview of background market data
- Book, magazine and newspaper readership trends
- How does print fare against other forms of advertising in these markets
Nick Waite, Head of Market Research, PIRA INTERNATIONAL | Novel markets and applications for printing
- Growth in the use of printed electronics/photovoltaics
- Application case study
Kate Stone, CEO, NOVALIA |
| 11.30 | Book printing trends in Latin America
- General information about the book publishing sector in Latin America
- The situation of the commercial channels (rsks and opportunities)
- Digital initiatives
- Company case studies
Jose Manuel Anta, Managing Director, FANDE
| Future of Print in a digital world
- Print in a digital world
- Print as an important business factor
- Future of Print is Offset AND Digital
- Offset and Digital in reality
Stephan Plenz, Member of Management Board, Head of Equipment, HEIDELBERG DRUCKMASCHINEN AG |
| 12.00 | Printing trends in emerging markets; a newspaper's perspective
- overview of news readership trends in India
- state of the newspaper industry
- technology developments driven by changing markets
- expected future developments
Sanat Hazra, Technical Production Director, TIMES INDIA | Digital's position in tomorrow's market
- Does digital production complement conventional print?
- Emerging market sectors for digital
- Forecasting the next stage of the debate
Francois Gouverneur, Graphic Arts Marketing Director, XEROX |
| 12.30 | Panel debate | Panel debate |
| 12.55 | Closing remarks from Chair | Closing remarks from Chair |
13.00 Lunch will be served for all speakers and delegates
Closing Plenary: Revolutionising the print industry
14.15 Opening remarks from Chair
14.20 The role of intelligence in the future of print
- Predictions of the demise of print as a communication tool.
- Challenging this hypothesis; print's role in an intelligently blended mix of communication channels.
- How intelligence can be used to deliver more efficient and effective communication strategies?
- How the role of print will evolve over the next few years.
Alastair Watson, Strategic Sourcing Director, RR DONNELLEY
Special Guest Keynote Closing Address
14.55 Looking to the future: PRINT 3.0
- 1.0 - high volume, traditional press, magazines are booming
- 2.0 - dawn of digital, growth in multichannel publishing, publishers adapt to changing demand
- 3.0 - what does the future hold for printers, keys to future profitability, the shape of print markets in 2020
Richard Romano, Writer and Consultant
15.45 Closing remarks from the Chair and close of conference
Missed out and want to view the proceedings?
You can buy the conference proceedings via our Sales Team.
To purchase now, contact Stephen Frier:
T +44 1372 802006
E stephen.frier@pira-international.com